Websites are among the most important “virtual” property businesses a person can have to be successful in online marketing. However, owning a website is not enough to make your presence known over the internet. There are millions of websites on the internet and making a website address book for all of them would be a nightmare. That is why search engines became so popular especially today as more and more people rely on the internet for both work and leisure.
As search engines dominate the only means of easy internet navigation, creating ways on how to increase the chances of one’s website to pop up on the search results page is the name of the game. This is because the more exposure a website gets on search engines, the larger traffic it can generate to a website. The process of tweaking up a website to be search engine friendly is called Search Engine Optimization (SEO).
Search Engine Optimization
SEO is the only effective method website developers use to improve the ratings and traffic of a website. There are many techniques involved in optimizing a website and these are some of the most popular methods on how to increase your website traffic.
Proper use of keywords in the webpage
It is very important to understand the importance of correct use of keyword as it can dramatically increase traffic. Keywords are like signboards which search engines look when locating a website. It is always best to do good research on various keywords that will fit best describe your website and place it in your webpage.
Proper use of Pictures
If the use of keywords is important, the right use of pictures will draw in more traffic. Website owners who dreams of turning their websites into high-traffic online hubs needs to use photos for thumbnails that wills show up in search engine results. One of the best photos to place is your own which is called an authorship thumbnail. This makes you the image of your company, which can bring benefits to you and your website. It has been observed the websites having authorship thumbnails get a 30% increase of unique web visits compared to website that do not use this optimization technique.
Proper use of videos
Videos are becoming more popular compared to other forms of media today. More and more people are preferring websites that have video content rather than plain text. Because of this, it is important for website owners who dreams of transforming their websites that attracts traffic, to use video in optimizing their webpage.
Proper use of content
Lastly, the popularity of the website lies on its overall content. In fact, if your website provides valuable content to people, they will always come and visit again and again even without doing any aggressive marketing campaign. Content is the name of the game and websites without it will not be successful in any way. Web content must always be fresh, interesting, and engaging. If you put all of these things together, your website will have the best chances to gain popularity and get the traffic it deserves.