In order to reach your potential customers inside your local market you must assure that your business is easily found inside one of the most widely used search engines, Google. One of the easiest ways to achieve this is by setting up a Google Places page for your business. Google Places is a SEO service that will bring your website closer and closer towards the top of the search results page. Once you obtain this vital service Google search will provide a map and information about your business right inside the search page. Aside from giving you a much needed website traffic boost, Google Places assures that your business information is accurate and highly visible upon searching.
Unlike many other SEO services this is one that you can accurately complete without needing to hire skilled professionals. This process only takes a few steps to complete and when done you will have officially started your journey towards bettering your business’ online presence.
1. The very first thing you are going to want to do is to set up a Google account (Gmail) that will only be used for your business. Avoid using any personal accounts as it causes some problems when transferring your Places listings. Besides look at it as a fresh start for your business. You need a way for valued customers to contact you and a Google account is a good way to do this
2. Once you have created and logged into your account you will want to click the button that says “List your Business.” Upon entering your primary phone number you will be able to see what information Google already has about your business. Even if your business is already listed you are now able to verify it and personalize it however you please.
3. You will want to add and edit any business information relevant to your search results. Such as the address of your business, email, a link to your website, short descriptions, and the category of your business. Google will allow you to select five so you need to take that as an opportunity to provide your potential customers with many ways to find your business. The more, the better. However always keep one category as the Google default suggestion, it will put you higher in the ranking of search results.
4. The next step will be to simply verify what you have just completed with Google. This will occur either by phone or SMS text. This is just to make sure that you are who you say you are and that Google is not making a mistake by publishing the listing.
Once you have completed this step your page will appear as “owner verified.” Google will additionally now list your business on Google maps. The very last step is something you can do on your own time, but doing so will greatly increase your ranking on Google search. You will want to take time to add interesting things to your places page such as pictures, videos, and other details about what your business is and about. Photos can appear right inside the Google search results. This is quite valuable as potential customers are now able to visually identify your establishment.
After you have created this piece of SEO gold you will want to maintain it. Always manage your customer reviews as they will appear inside the search results. You don’t want to find yourself inside a flame war over the internet. Fake bad reviews will halt new customers from visiting your business.